Skip to main content
Lab directory

Marketing Lab

Marketing Lab

KAIST · School of Business and Technology Management

Information sourcenot verified yet

Ask current students about this lab

Post your question to the Career board — students who have verified their school can answer under blind identities.

Professor

Prof. 김혜진

Professor's page · publications

About

KAIST 경영대학 기술경영학부(School of Business and Technology Management) 김혜진(Hye-jin Kim) 부교수 연구실로, 마케팅을 전공한다. 인공지능·머신러닝의 마케팅 응용, 인간 음성(speech) 분석의 마케팅 활용, 소비자 선호 측정, 베이지안 방법론 등을 연구한다.

Research keywords

Marketing

Selected publications

  • AI literacy for safe deployment: Cross-national evidence on the interaction between talent and governanceTelecommunications Policy · 2026
  • Extracting offline retail shopping patterns: a restricted Boltzmann machines approach to customer segmentation and cross-sellingExpert Systems with Applications · 2025
  • From visuals to value: leveraging generative AI to explore the economic implications of movie posterJournal of Business Research · 2025
  • Exploring determinants of digital music success in South KoreaElectronic Commerce Research · 2024
  • Impact of product packaging messages on consumer perceptions and choice: The role of health claims and bonus pack promotionsAppetite · 2024

Other labs in this department

See all labs in this department