Lab directory
Tae-Joong Yoon
Tae-Joong Yoon
KAIST · KAIST College of Business
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Professor
Prof. 윤태중
Professor's page · publicationsAbout
계량 마케팅(Quant Marketing)과 헬스케어, 마케팅에서의 AI 전환(AI Transformation in Marketing)을 연구하는 KAIST 경영대학 부교수다. 데이터와 인공지능을 활용해 소비자 행동과 마케팅 전략을 정량적으로 분석한다.
Research keywords
Quant MarketingHealthcareAI Transformation in Marketing
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