Chan Jean Lee

Chan Jean Lee

KAIST · KAIST College of Business

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Professor

Prof. 이찬진

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소비자행동(Consumer Behavior)과 판단·의사결정(Judgment and Decision Making)을 연구하는 KAIST 경영대학 부교수다. 소비자의 감정과 인지가 판단과 선택에 미치는 영향을 다룬다.

Research keywords

Consumer BehaviorEmotion and Decision Making

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