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Jungwoo Shin

Jungwoo Shin

Kyung Hee University · Industrial Engineering

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Professor

About

신정우 교수 연구실(Technology Management Lab)은 경희대 산업공학과 소속으로, 기술경영·기술경제를 연구한다. 신제품·신기술의 수요예측과 경제성 평가를 통해 기업의 신제품 개발 전략과 정부의 사회후생 극대화 정책을 제시하며, IT·에너지·환경 산업의 시장 분석에 공학과 통계, 경영·경제 방법론을 융합한다.

Research keywords

Technology Management / Demand Forecasting / Consumer Preference Analysis / Economic Valuation

Recent papers

From OpenAlex · papers whose author affiliation matches this university

Selected publications

  • How Much Potential Do On-Device Systems Hold in the Large Language Model Service Market? Focusing on Providing Sustainable Business ModelsTelematics and Informatics · 2026
  • Conjoint analysis of key determinants of consumer purchase intentions for profile picture non-fungible tokensHumanities and Social Sciences Communications · 2026
  • Understanding consumer preferences for Urban air mobility: A choice-based conjoint analysis approach with the case of South KoreaTravel Behaviour and Society · 2026
  • From Icons to Identity: Understanding graphicons as tools for self-representationComputers in Human Behavior · 2025
  • From resistance to resilience: Public acceptance and its impact on low-carbon energy strategies in South KoreaInternational Journal of Hydrogen Energy · 2025
  • Understanding user preferences in developing a mental healthcare AI chatbot: A conjoint analysis approachInternational Journal of Human-Computer Interaction · 2025

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