Lab directory
Marketing Lab
Marketing Lab
KAIST · Graduate School of Metaverse
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Professor
Prof. 김혜진
Professor's page · publicationsAbout
김혜진 교수는 KAIST 기술경영학부(경영대학) 마케팅 전공 교수이며, 메타버스대학원에 겸임으로 참여한다. 인간 음성(speech) 분석의 마케팅 응용, 머신러닝의 마케팅 응용, 베이지안 방법론을 연구한다. 펜실베이니아 주립대에서 마케팅 박사학위를 받았다.
Research keywords
Human voice (speech) analysis and applications in marketingMachine Learning and applications in marketingBayesian Methods
Selected publications
- PIE: A Holistic Preference Concept and Measurement ModelJournal of Marketing Research · 2014
- An Introduction to Audio and Visual Research and Applications in MarketingReview of Marketing Research (Vol. 10) · 2013
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